NEW BOXES ACT AS PROMOTIONAL TOOL AND INCREASE SALES
(the original Japanese text was written by Mr. Taniguchi, CEO)
It’s been reported that the annual production of soft drinks hit a record high last year and is expected to continue growth in the years to come. Makers of alcoholic beverages are now trying to stimulate the market by developing new products to meet consumers various needs. This trend is quite noticeable at the supermarket. For example, one of the major manufacturers recently unveiled a new package for the Japanese traditional cocktail “Chuhai.” It contains a dozen bottles, each with 350 ml of liquid.
While there had been half dozen and two dozen packages available, this new one dozen package is new to the market. Being moderate in size, weight and quantity, it soon became popular. The specially designed package has many more possibilities. For example, with its dimensions, it’s easily carried in one hand or fits in the basket of your bicycle.
The corrugated packaging with decorative printing, including big product images of “Chuhai” on all sides, has a strong brand appealing power as it can easily catch the eyes of shoppers. In recent years shrink wrap as packaging material has been the trend in Europe, including cartons, boxes, trays and beverage cans.
In my opinion, corrugated packaging has many advantages over shrink wrap. These include, but are not limited to, stability, effective messaging space and easy transportability.
In conclusion, corrugated cartons work not only as a means of transportation, but also as a significant sales promotion tool for beverages and the processed food industry. In addition, the quality of direct printing is remarkably improved by introducing high-performance flexographic printers and digital inkjet printers. Impossible now becomes possible and corrugated cardboard innovation becomes realized.
“Just do it, corrugated cardboard,” I said to myself as I was watching the supermarket’s consumers with an ambitious mind.