Wooden box made of corrugated cardboard?
Now I am in England, which has 160 years of history in the corrugated industry, and would like to make a report about the newest corrugated company in Northern England.
This company was established in 2001 in order to realize a unique business in the corrugated industry. They worked on solid screen printing with a single color ink and produced colorful corrugated cardboard such as red and green to be different from ordinary brown corrugated cardboard distributed in the market. They deal with not the consumer but printing companies and advertising agencies. Big companies which can invest a large amount of money on advertising to promote their brand were targeted.
Superior quality of printing for corrugated cardboard was required to meet their client’s special needs and added value. The company started to use sheet-fed offset printing and lamination to meet these high requirements for printing. The company’s quick decisions on capital investment have so far enabled them to support promotional activities of big brand owners with high quality boxes. In addition to the fine printed boxes, they are now producing displays that are essential to sales promotion.
In 2013 in the latest effort to meet customer’s requirements, they installed a digital printer to catch the recent trend of the demands of brand owners which have shifted to small volumes and large varieties.
It is the same type of digital inkjet printing press that was introduced in the big companies of the corrugated industry in 2016. “It has led to further business development,” said the company president who is always promoting business innovation.
Digital technology has the advantages of a minimal production lot, quick delivery, flexible design modification and its improvement on the production site. Furthermore, there are no quality/quantity claims because the exact order will be printed and delivered to the client. In addition, matte finishing or gloss finishing is quickly completed with the digital printing process while it is not possible with analog printing.
Printer adjustments for a wide range of board thicknesses is also a strong point. For example, 0.8 mm thick micro-flute, double wall, triple wall, and even 25 mm thick corrugated cardboard are possible. The company president thinks it enables them to make a lot of new suggestions to their clients.
The image below is a corrugated box with a wood grain printing. It looks real!