I attended a seminar held by HP to hear a lecture of Swedish futurologist, Mr. Magnus Lindkvist, known as the “Trendspotter”. His powerful speech brought home to me that our corrugated industry also needs “creativity” when the technical innovation led by digital printing is just starting.
At the seminar, Mr. Lindkvist firmly asserted that companies and businesses would require more “creativity” rather than “competitiveness”. After all, it is now commonplace for young entrepreneurs to create new businesses online. In other words, the Internet materializes their creative ideas.
We in the corrugated industry would like to capitalize on the growth of digital technology and also make a big breakthrough. Amid growing interest in digitalization there was a presentation of a new digital inkjet printing press (HP Latex R2000 Plus) at the recent exhibition IGAS (International Graphic Arts Show), held at Tokyo Big Sight. It can make prints on a wide variety of substrates like wood, aluminum, glass, ceramic and acrylic. Rolled wallpapers and vehicle wraps are also processable. The maximum applicable thickness of substrate is 50mm enlarging the range of choice.
“HP Latex R2000 Plus” from Hewlett Packard is a long-awaited water-based ink printer which is comparable with UV ink printers. With white ink available, it prints beautifully vivid images even on brown corrugated sheets. You can call it a “big version of the color copier” used to print on a wide range of sheet thicknesses.
As I looked at the corrugated sheet just being printed, I was thinking if this printer would be used to print multi-colored corrugated sheets or to create something totally different from ordinary corrugated products. Maybe new businesses in the non-corrugated industry would be developed. Anyway, our creativity would be tested.
HP Latex R2000 Plus prints beautifully vivid images
